About
SOFEcc
Sales Operations, Fundamentals & Excellence
SOFEcc is a strategic consulting firm founded by Debbie Myers that helps organizations build the operational foundations required for scalable commercial growth. Drawing on decades of global leadership experience in sales operations, business systems architecture, and performance analytics, SOFEcc partners with executive teams to design and implement the processes, governance, and data frameworks that enable informed decision-making and predictable revenue performance.
The firm specializes in sales operations transformation, CRM and data architecture, compensation and quota design, forecasting and planning models, and executive performance analytics. By combining analytical rigor with practical implementation, SOFEcc helps organizations translate strategy into disciplined execution and measurable business outcomes.
Mission
SOFEcc’s mission is to help organizations transform strategy into measurable results by building the operational foundations that enable scalable growth
Vision
SOFEcc’s vision is to be a trusted advisor to growth-oriented organizations seeking clarity, structure, and operational excellence.
Debbie Myers, Founder and Consultant
Debbie Myers is an experienced global sales operations executive with extensive experience leading commercial, enterprise and professional services sales operations teams with regional depth and global breadth.
Debbie most recently formed a sales operations function for a PE funded professional services company. She worked with members of the executive team to enable operational efficiencies that allowed the frontline teams to grow the global business. Combined with her in depth knowledge of client relations and business operations, she focused on utilizing technology and insight as a foundation for continued growth.
Prior, Debbie held several Sales Operations leadership roles in a large publicly traded, multinational corporation building a deep expertise in organizational design, sales compensation strategy, business analytics, forecasting, and the operational nuances across varied sales motions. Her leadership has been instrumental in multiple business transformation initiatives, including ERP implementations, CRM adoption and governance acceleration, and the establishment of scalable data architecture to support globally consistent reporting and decision-making.
Known for integrating technology, data insight, and disciplined process design, Debbie aligns operational infrastructure with strategic growth objectives. She is a cross-functional partner with a strong command of business processes and execution, and she is recognized as a “strategic doer” committed to inclusive leadership, team development, and mentorship.